Escritório
Inteligente

Turn the Escritório Inteligente brand into a modern and powerful one, with an aesthetic that mainly captures its target audience.

Escritório Inteligente was born from a clear purpose: to transform, empower and give a leading role to the accounting profession. Through its methodology, it converts a large volume of operational work into strategic data so that accountants can interpret it.

Update the brand's visual and verbal identity so that it is consistent in its communication and essence.

Why do we exist? (Purpose)
Transform and empower the accounting profession through our method and, of course, by reinforcing our culture of collaboration and continuous development.

How do we behave? (Personality)
We are very attentive and focused on the goals we set.
We are dreamers, believing in change and in the evolution of people and processes.

What do we believe in? (Values)
Empathy as the key to relationships with people.
Passion for solving problems through our processes.
Innovation in technology, with simplicity.

What do we deliver? (Positioning)
We convert any financial system into accounting, empowering accountants to become leaders as consultants and managers of the platform's data.

For decision-makers (companies)
Convey seriousness without losing the brand's modern essence, with a kind tone.

For accounting professionals
More relaxed language, making them feel welcomed by EI and building a relationship of trust. A more energetic tone.

For employees
Casual language, always reinforcing the company's purpose and deepening emotional bonds. A warm, approachable tone.

Taglines
The intelligence of technology in accounting.
Make your accounting intelligent (main).
Together, transforming your accounting.
Counting on intelligence.

Branding Direction: Diego Mourão
Brand Strategy: Joyce Lima
Logo Design and Art Direction: Klayton Fadul
Case Art Direction: Alison Almeida & Klayton Fadul
Case Copywriting: Joyce Lima
Motion: Klayton Fadul
Client: Escritório Inteligente