Ligy Energia

Ligy is a disruptive company that aims to be the new option in energy consumption. Focused on renewable energy and freedom of choice, the company's main goal is to make it easier to access different energy sources, allowing its customers to make their own choices.

We wanted an easy, short name that made sense for the brand. That's how Ligy came about, from Liberty + Energy.

Develop a timeless brand with personality that can go international in the future.

Through market analysis, we sought to stand out not only for our innovative service, but also for our visual and verbal identity.

Why do I exist? (Purpose)
We make clean energy accessible. We are the club of energy liberators. We accelerate freedom of choice in the energy market, so that you can decide how to consume it.

How do I behave? (Personality)
I want to make the world a better place. I like helping people. Always looking for a better life.

What do I believe in? (Values)
Sustainability. Freedom. Simplicity. Savings.

What do I deliver? (Positioning)
I make it easier to access different energy sources, enabling and empowering my customers' choices.

Modern, neutral, simple and direct.

Ligy — Your energy freedom has arrived.
Ligy — Clean, conscious and sustainable energy for a better future.
Ligy — Choose your energy.

Design Direction: Diego Mourão
Naming & Brand Strategy: Diego Mourão
Logo Design and Art Direction: Diego Mourão, Felipe Otto & Klayton Fadul
Case Art Direction: Klayton Fadul & Alison Almeida
Case Copywriting: Joyce Lima
Motion: Klayton Fadul
Client: Ligy Energia