Lunes
Lunes is a Brazilian blockchain-based technology company that provides financial and authenticity services. Its focus is solving problems through blockchain and digital currencies.
Most people saw the company only as a cryptocurrency, but Lunes goes even further, now positioning itself in the market as a technology company. We needed to redesign its entire visual identity.
The previous logo had a few problems: it lacked exclusivity, since it used a public font. The solution was to create a logo from scratch that carried the brand's personality and exclusivity.
Purple, together with black and white, represents the richness and vitality of the brand. It is a color with presence, because the brand wants to be present in its users' minds.
Space Grotesk is a modern, friendly typeface. It brings an air of technology and conveys the desired trust, matching the brand's personality perfectly.
The illustrations were designed in a line-art style, bringing lightness and simplicity and giving more personality to the brand's universe.
Exclusive icons were created following the brand's proposal, even replicating some characteristics of the logo, so that they would work with the other elements, complementing and enriching the brand's visual universe.
Client: Lunes
Visual Identity System: Alison Almeida
UI Design: Tiago Diniz
Illustrations: Leandro Alves