DCVMN

DCVMN (Developing Countries Vaccine Manufacturers Network) is an alliance of 42 vaccine manufacturers from 15 developing countries.

DCVMN is undergoing a logo and brand identity transformation to make a powerful statement. Focused on collaboration and innovation, its mission is to ensure the availability of high-quality vaccines in emerging countries, protecting people's health around the world.

The main goal is to effectively communicate DCVMN's role in protecting people in a simple and accessible way. The project seeks to convey the perfect combination of protection, collaboration and innovation.

Why do I exist? (Purpose)
DCVMN's brand purpose is to ensure the availability of high-quality vaccines in developing countries, protecting people's health around the world.

How do I behave? (Personality)
Trustworthy, responsible and innovative. Collaborative approach, driving positive change. Responsive, customer-focused and adaptable.

What do I believe in? (Values)
1. Commitment to public health and to protecting individuals.
2. Collaboration and partnership to drive innovation and growth.
3. Quality and excellence in vaccine production.
4. Social and environmental responsibility.
5. Focus on equity and accessibility of vaccines in developing countries.

What do I deliver? (Positioning)
DCVMN works to increase the availability of high-quality vaccines in developing countries, protecting people's health around the world.

Modern, neutral, simple and direct.

We innovate, to Protect.
We work together to Protect.
We provide knowledge to Protect.
We develop to Protect.
We support to Protect.
Everything we do is to protect.
DCVMN. We Connect to Protect.

Branding Direction: Diego Mourão
Brand Strategy: Diego Mourão
Logo Design and Art Direction: Diego Mourão & Felipe Otto
Case Art Direction: Klayton Fadul & Alison Almeida
Case Copywriting: Joyce Lima
Motion: Klayton Fadul
Client: DCVMN